Morning
- 8:00 – 8:05: Make a cuppa! You can’t start the day without a cup of tea, so my first (some would say most important) task is to make myself a drink.
- 8:05 – 8:20: Catch up on any missed interactions or messages from the night across all social accounts. We don’t want our clients’ customers or potential customers waiting too long for a response!
- 8:20 – 8:45: Review what tasks were completed yesterday and make a plan for the day ahead.
- 8:45 – 9:45: Catch up on some industry updates. I do this by reading relevant blogs and having a look at some industry-related Instagram accounts latest posts.
- 9:45 – 10:15: Scroll through clients’ social media accounts. This is to interact with followers by liking posts, following accounts, checking and replying to messages and responding to comments. I check social accounts multiple times daily to keep on top of messages and interact with users.
- 10:15 – 11:15: Plan content for a client. I normally plan one client at a time so I can fully get into the mindset of the brand. Planning consists of researching the latest trends, creating a mock-up Instagram grid, writing effective captions, looking at optimal posting items and hashtag research.
- 11:15 – 12:15: Plan for a different client. It depends on the client how far in advance I plan as posting frequency differs for all our clients.
Afternoon
- 12:15 – 12:30: Quick scroll through socials to interact with users before heading off to lunch
- 12:30 – 13:00: Lunch break!!
- 13:00 – 13:45: Film and edit TikTok content. This has to be one of my favourite things to do in the office! I’ll have a quick scroll on TikTok for some inspiration and then get to it. I love jumping onto TikTok trends and making them prevalent to HeadRed or just to have a little fun around the office. I used the TikTok app to edit content as well as InShot and CapCut.
- 13:45 – 14:00: Add ideas to my list of TikTok videos I want to film.
- 14:00 – 14:30: Research blog topic ideas. I research competitors and the latest news for my client’s industry to see if there are any potential blog topic ideas.
- 14:30 – 14:45: Check in on socials to replay to any messages that may have come through over lunch
- 14:45 – 15:00: Review engagement rates on some of last week’s posts. It’s good to keep up to date on what content has performed well as this will give me a good indication as to what content is resonating with the audience and what is not.
- 15:00 – 15:30: Optimise a client’s Pinterest page. I’ll check the performance of the post uploaded in the last 30 days and start creating a new board that people can view when looking for ideas and inspiration
- 15:30- 15:40: Review today’s plan to see if anything needs to be carried over to the next day. I’ll tackle anything I didn’t get around to do first thing tomorrow.
- 15:40 – 16:00: Schedule posts. I use Hootsuite to schedule content so I can see all of our client’s scheduled posts in one place.
- 16:00: Home time! I head home to an evening full of scrolling through TikTok!
What’s In My Social Media Toolkit
There are some essential physical and online tools anyone working in social media marketing will use. Let’s take a look at what is in my social media toolkit:- A content scheduling tool
- A range of templates unique to each of my clients
- Photo and video editing software (Photoshop, Figma, Canva, Premiere Pro, CapCut)
- A smartphone to film TikTok videos and scroll through socials with
- Online learning platforms
- Writing assistant tools (who doesn’t love Grammarly?)
- A couple of Jellycats for desk decoration
- A smartphone gimbal
- A bunch of friendly co-workers who are happy(ish) to participate in TikTok videos
- Analytics and reporting platforms
End Of The Day Checklist
- Film and edit content for TikTik
- Plan content (create graphics, write captions, plan Instagram grids, research hashtags)
- Schedule content
- Reply to messages/DM’s on social accounts
- Interact with followers and potential followers across all social media platforms
- Read blogs on the latest industry news
- Brainstorm new ideas
- Review analytics
- Plan for the next day