Morning 

• 8:00 – 8:05: Make a cuppa! You can’t start the day without a cup of tea, so my first (some would say most important) task is to make myself a drink. 

• 8:05 – 8:20: Catch up on any missed interactions or messages from the night across all social accounts. We don’t want our clients’ customers or potential customers waiting too long for a response!

• 8:20 – 8:45: Review what tasks were completed yesterday and make a plan for the day ahead.

• 8:45 – 9:45: Catch up on some industry updates. I do this by reading relevant blogs and having a look at some industry-related Instagram accounts latest posts.

• 9:45 – 10:15: Scroll through clients’ social media accounts. This is to interact with followers by liking posts, following accounts, checking and replying to messages and responding to comments. I check social accounts multiple times daily to keep on top of messages and interact with users.

• 10:15 – 11:15: Plan content for a client. I normally plan one client at a time so I can fully get into the mindset of the brand. Planning consists of researching the latest trends, creating a mock-up Instagram grid, writing effective captions, looking at optimal posting items and hashtag research.

• 11:15 – 12:15: Plan for a different client. It depends on the client how far in advance I plan as posting frequency differs for all our clients.

Afternoon 

• 12:15 – 12:30: Quick scroll through socials to interact with users before heading off to lunch

• 12:30 – 13:00: Lunch break!!

• 13:00 – 13:45: Film and edit TikTok content. This has to be one of my favourite things to do in the office! I’ll have a quick scroll on TikTok for some inspiration and then get to it. I love jumping onto TikTok trends and making them prevalent to HeadRed or just to have a little fun around the office. I used the TikTok app to edit content as well as InShot and CapCut.

• 13:45 – 14:00: Add ideas to my list of TikTok videos I want to film.

• 14:00 – 14:30: Research blog topic ideas. I research competitors and the latest news for my client’s industry to see if there are any potential blog topic ideas.

• 14:30 – 14:45: Check in on socials to replay to any messages that may have come through over lunch

• 14:45 – 15:00: Review engagement rates on some of last week’s posts. It’s good to keep up to date on what content has performed well as this will give me a good indication as to what content is resonating with the audience and what is not.

• 15:00 – 15:30: Optimise a client’s Pinterest page. I’ll check the performance of the post uploaded in the last 30 days and start creating a new board that people can view when looking for ideas and inspiration

• 15:30- 15:40: Review today’s plan to see if anything needs to be carried over to the next day. I’ll tackle anything I didn’t get around to do first thing tomorrow.

• 15:40 – 16:00: Schedule posts. I use Hootsuite to schedule content so I can see all of our client’s scheduled posts in one place.

• 16:00: Home time! I head home to an evening full of scrolling through TikTok!

What’s In My Social Media Toolkit 

• A content scheduling tool 
• A range of templates unique to each of my clients 
• Photo and video editing software (Photoshop, Figma, Canva, Premiere Pro, CapCut) 
• A smartphone to film TikTok videos and scroll through socials with 
• Online learning platforms
• Writing assistant tools (who doesn’t love Grammarly?) 
• A couple of Jellycats for desk decoration  
• A smartphone gimbal
• A bunch of friendly co-workers who are happy(ish) to participate in TikTok videos 
• Analytics and reporting platforms

End Of The Day Checklist 

• Film and edit content for TikTik
• Plan content (create graphics, write captions, plan Instagram grids, research hashtags) 
• Schedule content
• Reply to messages/DM’s on social accounts
• Interact with followers and potential followers across all social media platforms 
• Read blogs on the latest industry news
• Brainstorm new ideas 
• Review analytics 
• Plan for the next day