The Importance of a Brand Voice
Your brand voice should be consistent and clear throughout your messaging channels; tailored to actively engage your target audience. Search engines like Google love a proactive user experience, favouring websites that resonate well with their target audience. With an established brand voice running through messaging not only on channels such as social but also throughout your website content, you can look to increase user engagement, reduce bounce rates, and develop more favourable results in click-through rates from the search engines. Developing a strong unique brand voice that is relatable to your target audience can be invaluable in brand recognition, customer conversion and retention.What a Brand Voice Entails
Various elements can define your brand’s voice starting with a simple tone and look to build from there. Whether it is casual, formal or authoritative, it should match with your brand’s personality and your audience should resonate with that. The phrases and words that you opt for should reflect your brand’s values and flow throughout. Elements like structuring your sentences, and writing style can improve your brand identity and recognition. Themes and narratives/storytelling aligned with the brand’s mission and vision can foster an emotional connection with the audience.How to Find Your Brand Voice- Examples
Our Top Tips to Finding Your Brand Voice:
- Make sure you know your core brand identity: By knowing your brand’s vision, mission and the core values, you can make more of a plan as to how it feeds into your brand’s authentic voice and who you are looking to connect with. What do you stand for as a brand?
- Studying your Audience: Once you start to gain insights into the preferences, interests and communication style of your audience, that should feed into your voice so it resonates with your audience’s needs and wants.
- Competitor Analysis: It is crucial to pay attention to your competitor’s communication style and to identify gaps for small wins of differentiation if you want to create a niche or a distinctive voice for your brand.
- Experimentation: Testing different tones and styles would help in knowing what works best for the brand. Request for constructive feedback from your target audience and analyse the performance to refine your brand’s voice over time.
Balancing Brand Voice with SEO
It is vital to maintain your brand voice but it’s also important to ensure content is search engine optimised. SO how do you strike the perfect balance between brand voice and SEO:- Integrating Keywords: By adding relevant keywords into your content, you start to create engaging content that addresses the needs and interests of your audience while improving search visibility.
- Meta Tags & Descriptions: Drafting compelling meta tags and descriptions will help your brand voice to stay consistent as well as improve your click-through rates (by appealing to your target audience) and how your website appears on search engine results pages.
- User Experience: By improving your website’s page speed, navigation and responsiveness, brand engagement can be enhanced but that will also signal search engines that your website is providing value and authenticity to potential visitors, leading to increased ranking.
- 360* Consistency Across Channels: Be it website or social media platforms, or blog posts, consistent communication across channels will improve your brand identity and help search engines to index your website effectively.