Writing for the Web
In the world of SEO, knowing how to go about ‘Writing for the web’ can be hard, especially now Google guidelines for content have changed. Here at Headred we have
Penguin 2.1- The Update.
Friday 4th October in the world of SEO saw the release of the Google PENGUIN 2.1 algorithm.  Infiltrating and adjusting the Page Rankings of websites across the internet, heavy-hit web
What’s that? Google have rolled out ANOTHER update?
Another day, another pesky Google animal!! Google have rolled out a new search algorithm which they say will return better search results. The update itself, called ‘Hummingbird’ actually rolled out
How to Write Quality Content as part of an Effective SEO Strategy
In the age of Panda and Penguin the need for high quality content, tailored to the needs of your target audience, is essential – not only as part of a
How Do I Identify Bad Backlinks? – A Beginners Guide
What do bad backlinks do to my site? Having low-quality, spam backlinks pointing to your website is not only bad from a ranking point of view but it can also
How Can You Accurately Check Google Keyword Rankings in Chrome?
The trends in online marketing are quickly moving away from keyword rankings but they do still remain an important factor of most online marketing campaigns. Whether you are a small
Local SEO: Optimising for several regions
I’m about 4 month’s into my role here at HeadRed (great place btw, a smorgasbord of creativity!) and during this period I have become particularly interested in Local SEO having
Google Penguin 2.0 Algorithm Update Confirmed by Matt Cutts
We’ve all been waiting for it to hit since Matt Cutts told us they were expecting to roll out the next update in the “next few weeks” a couple of
My #BrightonSEO April 2013 Roundup [INFOGRAPHIC]
I went to the BrightonSEO conference on Friday and came away with so many tips and ideas that my head is bursting! So I’ve managed to get our HeadRed designer
9 #BrightonSEO Takeaways for My Colleagues, Clients and Boss
After another successful trip to the UK’s largest search conference, BrightonSEO, on Friday, I’ve decided to write a slightly different roundup post. I’ve read through the many pages of notes
Avoid Ranking Envy – Understanding The Bigger Picture
Following on from Dr. Pete Meyer’s epic post on life beyond rankings I have decided to take it one step further and illustrate exactly why rankings aren’t the be all
Follow-up to the BBC Unnatural Links Warning: Google Responds
On Friday, I published the post about the BBC getting an unnatural links warning in Webmaster Tools and promised an update on the situation. It appears, after some speculation from
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