What should my blog be about?
The first rule of blog writing is you do not talk about blog writing. Just kidding! The first rule is to choose topics that are relevant to your brand or business. This will allow you to establish yourself as an authority in your industry and gain the trust of your customers. Blogs are great because they can help to promote your services without being overly pushy. We all know that the hard sell can be very off-putting to potential clients, so by demonstrating your knowledge and expertise in another way you’ll have the perfect hook. Show them, don’t tell them, as your creative writing teacher might say. The best way to get started is to think about questions your audience might want answered and go from there. Some ideas for a blog post about blogging, for example, might be:- How long should a blog be?
- Where do I find a good blog title?
- Do I need to have a blog?
How should my blog be written?
There are many ways to answer this question. Firstly, any blog article you write will need to be written in your business’s tone of voice. This refers to how you tend to communicate with your audience across your marketing channels. There are many tones to choose from, ranging from incredibly laid-back to extremely formal. Keeping to your tone of voice will help to create consistency in your marketing and be less confusing to customers.
Should I include visual content in my blog?

How do I quality check my blog writing?
Take it from the professionals: writing doesn’t always come easy. And it can sometimes take time to put something together that’s fit for publication. Don’t be so hard on yourself. By making time to revise and improve certain passages, you’re more likely to come up with the best quality blog. Grammarly can be a helpful tool when you’re tinkering with your article, as can having it proofread by a colleague. Regardless of what you choose to do, the end result should always be the same: a blog that gets its message across whilst being easy to digest.What should I get out of my blog?

- To demonstrate your expertise
- To create relationships with your readers/customers
- To promote your products