Social Search
Social media platforms have become more than just platforms to share content and interests. More people are now using social media platforms to search for products, look for reviews and see the products in use before they buy them. According to HubSpot, 24% of consumers 18-54 already search for brands on social media more often than through a search engine. Not only are people using social media as a search engine to look for products, but they are also purchasing from social platforms like TikTok. The TikTok Shop sells everything from makeup to children’s toys to tool kits! Social commerce is growing year on year and we predict 2024 will see this trend continue to grow. But the big question remains, will people stop using traditional search engines like Google to research and purchase products altogether in 2024 moving instead to social media platforms?Social SEO

Longer Videos
The main reason to expect longer videos to make a comeback is because social platforms have increased max video lengths. Take TikTok as an example. In previous years videos could be up to 60 seconds which was later upped to 3 minutes. Now you can post videos that last up to 10 minutes! As mentioned earlier, more people are now using social media platforms as search engines. This means videos need to be longer so content creators have the time to explain and showcase products, their features, and how they work so people can see the product in use. No matter how long your video is it’s important to remember that you have roughly 3 seconds to capture someone’s attention so make it count!AI Coworkers

Entertainment

Key 2024 Social Dates
Have you started to plan your 2024 content? Make a note of these key dates as they may come in handy when planning content!- January: Hot Chocolate Day (31st)
- February: Pancake Day (13th) and Valentines Day (14th)
- March: World Book Day (7th) and St Patrick’s Day (17th)
- April: April Fool’s Day (1st)
- May: Star Wars Day (4th) and World Bee Day (20th)
- June: World Oceans Day (8th) and London Fashion Week begins (10th)
- July: World Chocolate Day (7th)
- August: National Cupcake Day (17th)
- September: National Fitness Day (25th) and World Tourism Day (27th)
- October: World Smile Day (4th) and Halloween (31st)
- November: Black Friday (29th) and Small Business Saturday (30th)
- December: Christmas Jumper Day (13th)