In today’s competitive market it is important to make your website stand out from your competitors. Many businesses use data-driven campaigns such as SEO to do so.  But what is SEO? SEO stands for search engine optimisation. The main goal of SEO is to improve your website’s visibility on search engine results pages (SERPs) such as those found on Google.  High SERP rankings are achieved by link building, keyword research, meta optimisation and on-page optimisation. The end objective is to increase relevant organic traffic to your website. Discover the 6 main reasons why you need search engine optimisation below.

Boosts Visibility 

Everyone wants to be on page one of Google and if you are not there you need to be! This is where SEO can help.  50% of marketers state that keyword rankings and organic traffic were the ways they measured the success of their SEO campaigns. By optimising your website to appear for brand-specific keywords, and optimising it well, you will improve the visibility of your site to relevant traffic. The higher you are in an organic search the more visible you are to potential customers and therefore traffic to your website. will increase. If your website doesn’t rank well, you won’t receive quality traffic.  Users like relevant information and tend not to scroll past the first page of results as they prefer not to have to search for what they want. Brands at the top of the SERPs also look more reputable. By optimising your website you are essentially telling Google who to target. Google will then rank your website higher on the SERPs because your site is relevant to your target audience. This also increases your brand awareness through organic search. 

SEO Is Cost-Effective 

Compared to paid ads, SEO is relatively cost-effective. With SEO you are investing more time rather than money. Rather than paying for ads and sponsorship positions on the SERPs, if done right SEO can drive traffic to your website without having to break the bank. If you outsource your SEO to a reputable company this can be extremely beneficial to your bottom line. 

You Can Get Ahead Of Your Competitors 

search engine optimisation It is very likely that your competitors are using SEO to rank highly on search engines. With so much competition, having a highly ranked website (especially higher than your competitors) is essential. Outranking your competitors increases the chance of users clicking on your site and in the long run can increase your conversions and share in the market.  The majority of traffic is on Google’s first page so not being on the first page can affect your business tremendously. Additionally, the higher you are on a search the more relevant your business looks to potential customers.  If your competitors are currently ranking higher than you on Google, look at certain aspects of their SEO, like meta data, header tags and internal links,  and analyse what they are doing well to see what you could do better.

Improves User Engagement Rates

Not only will SEO help you drive traffic, it will help you achieve quality leads. SEO allows you to target keywords which you can optimise to be aimed at your target audience. This creates useful leads rather than increasing your bounce rate. The more relevant content is for the person who has clicked on your site, the more time they will spend browsing on your website. Quality traffic to your website is more likely to convert, which can ultimately improve the engagement rate on your site. Optimise things like meta titles and descriptions to ensure you are attracting relevant traffic. Don’t forget to optimise your website for mobile devices too, 

Builds Brand Trust

Google search on a laptop Quality and relevant SEO can boost your brand’s credibility and trust. Essentially, the higher you rank on a search the more credible you look to users. It is important to publish high-quality content that is relevant to your business to show Google you are a trustworthy brand. Building brand trust is not something that can happen overnight so it is important to maintain good SEO practices.  Search engines will rank your page lower if they think your content is spam and targeting the wrong audience just to get people to click on your site. Create a strong SEO strategy and review this frequently to make sure you are optimising your site successfully.   

Long-Term Marketing Investment 

Marketing campaigns such as paid ads are great for quick wins but in the long run, a strong SEO campaign is perfect for long-term results. With paid ads, once a campaign is over your visibility will likely decrease. This is where SEO comes in. SEO campaigns help you stay visible but for a longer period of time. When you invest time into a SEO campaign you are investing in organic visibility for your business. 

Coventry’s Leading SEO Specialists

Here at HeadRed our professional team works to improve your organic search visibility and increase enquiries and quality traffic to your website. With over 20 years of organic search experience, our team ensures our clients rank for competitive keywords to keep them on page 1 for as long as required.  Get in touch with our technical SEO specialists today to start growing your brand!
Copyright © 2024 HeadRed is a trading name of Cool-Syte Ltd | Company Reg No. 3880747