We’ve all been waiting for it to hit since Matt Cutts told us they were expecting to roll out the next update in the “next few weeks” a couple of weeks ago… and yesterday he confirmed on Twitter and in a blog post: PENGUIN 2.0 HAS BEEN ROLLED OUT!

Matt Cutts Confirms Penguin 2.0 on Twitter

The Penguin 2.0 algorithm update was rolled out on the 22nd of May and according to Matt Cutts, that roll out is now complete across all languages. To remind you of Penguin, the algorithm update is said to penalise the following:
  • Low quality links – such as link networks or schemes
  • Keyword stuffing – too many keywords unnaturally within a page
  • Exact match anchor text – sites with a high percentage of exact match anchor text links
Google’s aim is to reward sites with high quality content, who deserve to rank highly in the search engine results based on the good work that they do rather than sites that have used ‘black hat’ techniques to try and cheat the Google system to rank highly. With this in mind, the update should be a good thing as it should wipe out those black hats who have been rewarded unfairly but I’m guessing that the SEO industry will be panicking slightly today… as the last Penguin update last year had a huge impact on many sites and those sites have since struggled to recover from it.
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