It’s official! HeadRed’s paid search experts have been named Google Premier Partners by the world’s most popular search engine. Typically awarded to the top 3% of advertising agencies, we’re one of only 201 UK-based Google Ads companies to receive this prestigious accolade, with a total of 3,065 achieving Google Premier Partner status worldwide.
But what does this mean for you and your business? Let’s explore our new Google accreditation in more detail below.
How We Became A Google Premier Partner
There are many factors involved in becoming recognised Google Premier Partners, all of which are based on the successful running of clients’ Google PPC accounts. The most valuable of these are:- Client growth – Achieving demonstrable growth for clients both new and existing, which is measured by year-on-year Google ad spend and revenue
- Client retention – Delivering tangible results and superior customer service to clients from all industries, retaining a certain percentage of these customers year-on-year
- Staff certification – Having several certified experts on our PPC team, with at least one certification each in Search, Display, Video, Shopping and Apps
- Ability to manage different campaign requirements – Being adept at managing accounts and campaigns with higher spend requirements, thereby demonstrating an ability to achieve success regardless of campaign size
- Minimum media spend under management allocation – Being responsible for looking after a certain amount of media budget every month.