Rand Fishkin Rand is an SEO entrepreneur and CEO and founder of SEOmoz, the SEO software site that provides great tools for monitoring SEO campaigns and also has a great online community. Rand got involved with search marketing in 2002 and became very involved with forums and blogging over the following years before setting up SEOmoz in 2004. SEOmoz has grown to be one of the main go to sites in the search engine marketing industry and Rand is so integrated into this that he has been invited to speak to the search engineers at Google. He has become a permanent fixture at SEO events and conferences over the world where Rand can be recognised by his trademark yellow Puma trainers. Search Engine Land is for many SEO-ers the go to place and the main man behind this is Danny Sullivan. Danny has had an interest in search engines since 1995 when he studied how they indexed websites. With his history, knowledge and position as editor-in-chief of Search Engine Land, Danny is considered a “search engine guru”, so when he speaks the SEO blogosphere listens.
Get involved with Danny: Twitter: @dannysullivanMatt Cutts Mr. Cutts is the head of webspam at Google and has been with them since 2000 so has a lot of history with the biggest search engine. Matt was responsible for the first version of the Google SafeSearch family filter and now focuses all his efforts on cutting down webspam. He regularly gives advice and help relating to Google search and is often the first port of call for questions and reassurance after the latest Google algorithm update.